Wave Electronics
Wave Electronics is a B2B electronics distributor with warehouses in seven states.
Wave Electronics is a B2B electronics distributor with warehouses in seven states.
Electronics dealers would rather place orders over the phone than shop online.
Based on user feedback interviews as well as conversations with stakeholders, we were able to identify one of the key frustrations for customers is not being able to easily search for products when they get to the website. I designed a prominent search bar on the homepage so dealers could immediately access what they need. The homepage for logged in dealers also included product recommendations based on recent purchases.
In addition to search functionality the homepage also includes a fly out highlighting rebate information and warehouse events, both of which are unique programs to Wave Electronics.
Possibly the most challenging aspect of this project was including the intricate purchase services Wave Uses to allow dealers to organize collections of frequently purchased products as well grant as special access to certain employees. By working closely with the CTO and IT team, we were able to ensure each key requirement was included in the new website design.
Customers can easily get the products they need anytime, anywhere.
