Streamlining Flight Alerts

Flight status alerts are FlightAware’s most popular feature, which give users updates about their flight faster than the airline. However, a confusing design limited users from taking full advantage of this feature.

TYPES OF FLIGHT DATA

1.

When the captain files the flight plan

2.

When the flight departs / if it's delayed

3.

When the flight arrives / if it's delayed en route

4.

If the flight is diverted

5.

If the flight is diverted

KEY USE CASES

1.

You're catching a flight and want to know when your flight will actually depart or if there's a delay.

2.

You're picking someone up from the airport and want to know when they'll actually arrive so you don't wait time or money waiting.

3.

You're operating the flight and need to keep up with both the departure and arrival for coordinating crews and passengers.

Project Process

Starting point

The existing alert interface was outdated and over-engineered. The options presented didn't always make sense to first time users, but customizing your notification had unnecessary steps and felt like you may be breaking it altogether. User confidence in alerts was low.

Using personas as our guide

I reviewed our user persons with stakeholders and developers and together we were able to identify which alert settings were best for the three key scenarios.

The Traveler Alert Settings:

You want to know when you'll actually depart.

The Ride Alert Settings:

You're picking someone up and want to know when they'll arrive.

The Operator Alert Settings:

You're need updates on the full flight, from takeoff to landing.

Simplified flight alerts

The answer was right in front of us. By adding a step at where users could select which scenario they needed an alert for, we could properly customize the alert for them and they could feel confident in the options presented.

The new design presented the information clearly and followed common UI patterns so users would feel more comfortable interacting with it should they choose to modify their settings.

THE RESULT

The improved UI led to an increase in alerts created of 17%. It received many positive reviews, and was featured in this listicle by Iterable of great preference centers.

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