FitProNow

We started with whiteboard sessions to identify essential functionality that allowed for scheduling while including unique features to differentiate our product from existing calendar apps.

I started with pencil and paper so we could stay focused entirely on functionality, drawing out the app on index cards to understand the user's journey and look out for gaps.

Once we had the user flow in place, I circled back to create the identity of FitProNow. We opted for a bold font, paired with a striking green and charcoal color scheme.

The user flow and new identity came together in sketch to create the interface. I then exported the screens into Flinto so our client was able to take a dynamic prototype to pitch their product to investors.